Made with American Values

Rough Country has been at the forefront of transforming trucks, Jeeps, and SUVs into off-road legends since 1975. Our mission goes beyond just selling products; we aim to take every vehicle from the ordinary to the extraordinary. With our rich history and dedication to quality, Rough Country stands as a testament to providing top-tier products that turn dreams into reality.

Rooted in Tennessee

Hailing from the heartlands of Tennessee, Rough Country is a leading name in the manufacturing and distribution of off-road accessories and suspension systems. Our foundation is built upon unwavering American values, and we harness our profound expertise in trucks, Jeeps, and UTVs to fuel the passion of adventurers and off-road enthusiasts across the globe.

A Glimpse into our Off-road History

The inception of Rough Country dates back to 1975 when we began our journey as a shock manufacturer. Today, we are recognized as one of the most reliable names in the off-road industry, known for our extensive range of products, including but not limited to lift kits, shocks, bumpers, winches, lights, and Tonneau covers. In addition, our dedicated range for the Overlanding community showcases our commitment to enhancing every off-road experience.

Expertise You Can Trust

Rough Country is not just about selling products. We are dedicated to ensuring our customers have the best experience, both on and off the road. Our products are made from high-quality materials, employing top-notch construction techniques. Moreover, we back our products with a variety of warranties, ensuring our customers always feel secure in their investment. And for those in doubt or need of guidance? Our team of experts is always just a call, chat, or email away.

Living the #LiftedLifestyle

At Rough Country, we believe in the essence of the great outdoors and the thrill of off-roading. We are proud members of this vibrant community and continuously strive to enable our customers to embrace the lifted lifestyle. Whether you're a weekend enthusiast or a dedicated adventurer, Rough Country has got everything you need to redefine limits.

Adventure Beckons

No matter where the road or trail takes you, Rough Country ensures your journey is smooth and memorable. And with our fast and free shipping for orders over $20, your adventure begins sooner than you think.